=> A funny articles about Louis Vuitton which became a worth $ keyword in Google search.
By Peter Smith in Sydney
Published: September 21 2009 14:38 Last updated: September 21 2009 22:31
It will be handbags at dawn on Tuesday in Strasbourg as the world’s luxury goods makers line up to listen to the European Court of Justice’s advocate-general give his opinion in the case of Google versus Louis Vuitton.
Louis Vuitton has accused Google of profiting from its valuable brand by selling the luxury name as a paid-for keyword in internet searches. This means that when handbag fans surf the net for the group’s products, they not only get the official website, but a host of adverts from those who have purchased the right to be linked to every Louis Vuitton search. In some cases, argue luxury goods makers, these are retailers of counterfeit goods.
Tuesday’s opinion is not binding. But intellectual property lawyers Wedlake Bell believe it could give a good indication to the court’s final decision, expected next year. There are billions of dollars riding on the outcome, given the size of the keyword business for Google. The luxury industry enjoyed a brief boost last week after a Paris court ruled that Ebay had violated LVMH trademarks in keyword searches. But rulings throughout Europe remain too varied for a clear view of who is in the right and who is in the wrong.
It may be that the European court’s ruling becomes irrelevant. Next year the European Union will be reviewing its e-commerce directive and already brand groups are sharpening their arguments for a wholesale restructuring of the rules. The ECJ case could merely be a late summer storm before the real tempest hits.
=> If LVMH win the court case, everyone can proclaim that they have the own right to charge money for the keywords, that will create harmful affect for all internet users who would like to search for information online. It also create another arguement on whether we, as a bogger, should share information about brands free of charge? Will we get sue simply putting the word "LV" in the blog?
=> The word of mouth from a blogger, the internet search engine, or even those retailers who using LV as a promotion, will only help LVMH's brand name to grow stronger without paying additional advertisement fees. If so, what are they trying to compliant? Do they want their brand to be "un-searchable" in future? That's stipud.
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