Rogers' acquisition

TORONTO, July 2 /CNW/ - Rogers Publishing Limited announced today that ithas acquired the assets of Employee Benefit News Canada from SourceMedia in atransaction that closed June 30th, 2009.

Rogers Publishing is Canada's leading publisher for the financialservices industry and already publishes Benefits Canada, Avantages and WorkingWell, titles written for executive and specialist management responsible forthe provision of pension and benefit plans at large Canadian employers.

Employee Benefit News Canada also targets the human resources and benefitsdecision-makers with Canadian benefit responsibilities.

New York-based SourceMedia is a leading provider of authoritativeinformation, analysis and insight for the financial services, investment,insurance, accounting and related technology industries. "This is a natural fit for us at Benefits Canada and an excitingexpansion of our portfolio," says John Milne, Senior Vice-President, Business& Professional Publishing Group. "The benefits and pension industry isevolving and we are well-positioned to evolve along side it. This acquisitionwill help us broaden our scope and better serve readers with responsibilitiesacross North America."

To meet the challenging information needs of this key audience, RogersPublishing is re-positioning Employee Benefit News Canada as a cross-borderedition of Benefits Canada. Beginning this fall, it will be published sixtimes per year and mailed separately to decision-makers in both Canada andUnited States.

This new edition will have a unique look and feel and willprovide decision-makers who have cross-border responsibilities with unique,relevant and timely content. "As the North American economy becomes increasingly integrated, benefitand pension professionals are being called on to make strategic decisions ontheir plans for both Canada and the United States," says Milne. "We at RogersPublishing have already built the industry relationships required to servethis audience. Now, we are extending our reach and our expertise."

In addition, Rogers Publishing acquires the Canadian Benefits Summit andlooks forward to hosting the 3rd annual event next spring. This is a premiereducational and networking event for benefit directors, human resourceexecutives, pension managers and financial officers attended by hundred ofprofessionals each year to learn abut the latest trends and technologiesshaping the benefits industry.

Please visit http://www.benefitscanada.com/.

Bilibala's comments:
Need to read more information about the acquisition before i can put any comments.